Ulfwald Deep-pockets aka Ulfwald the Clenched
Ulfwald is human merchant who specializes in caravan trading over the Western trade route in Heligioland. Hearty and unflinching, Ulfwald believes that fortunes are made through risk and maintained through prudence bordering on miserliness.
Ulfwald trades along the Western route because much of it is guarded by the Hearth Knights, and Ulfwald is often willing to take his chances with the parts of the route that are not. But with increased bandit and goblin activity, and the increasing threats for the Hearth Knights to deal with, Ulfwald has taken the unusual (for him) step of springing for private caravan guards.
Fortunately, he was able to get a good deal on some inexperienced, eager, and powerful men looking to make their mark.